As part of its efforts to support small, independent businesses and the industry as a whole, premium chocolate manufacturer Valrhona has invited all independent restaurants, bakeries, chocolatiers, pastry shops and other culinary makers to register for its recently launched, interactive CakeWalk Map.
CakeWalk is a resource to help connect people around North America with nearby, small businesses that are still operating using safe, socially distanced practices. Businesses across the industry, not just Valrhona customers, are welcome to be included in the map. The company’s goal is to fill the map before Mother’s Day, which falls on Sunday, May 10, so that people throughout the United States, Canada and Mexico can patronize local businesses during the coronavirus pandemic.
“We’ve called this interactive map CakeWalk because like the nostalgic carnival game, your journey with this map will end with the delight of delicious baked goods – this time with the added benefit of supporting local small businesses,” the company says. “The bakers, pastry chefs and chocolate makers included in this map have implemented initiatives to ensure the safety of their employees and their customers while limiting contact, such as long-distance shipping delivery, click and collect, phone orders or third-party deliveries. We’re inspired by their commitment and flexibility, and we are proud to feature them on this map.”
Pastry chefs and artisans can update their information in real time and increase visibility with a wider audience in order to maximize their business sustainability.
Here’s how businesses can get involved:
- Register your business if you are still open and taking orders
- Share the registration link with your community of pastry chefs, chocolatiers and local artisans
- Share the map with your social media followers, friends and family to help get the word out, using the hashtags #ValrhonaUSA and #ValrhonaCakeWalk