Premium edible arts brand Fancy Sprinkles has announced that it has launched seven exclusive, limited-edition holiday products nationally at 3,200 Walmart stores and on Walmart’s website.
Available now, the Fancy Sprinkles Walmart Holiday collection comes in festive packaging and includes a seasonal selection of edible glitter, cocktail and dessert decorating kits designed to help create and celebrate during the holidays.
“Fancy Sprinkles is all about helping anyone easily take food and drink decorating to the next level,” says Lisa Stelly, founder of Fancy Sprinkles. “I used to think you had to be a good baker to be a good decorator. When I created Fancy Sprinkles, my goal was to make high quality, easy-to-use products to help empower people to get creative and feel proud of what they make, no matter their skill level. I’m so excited about our collaboration with Walmart because now more people than ever can access our amazing products and whip up something that's anything but basic.”
The Fancy Sprinkles Holiday collection at Walmart includes:
- Fancy Edible Glitter Packets: Mistletoe Magic and Pop The Bubbly
- Cocktail Decorating Kits: Jingle Juice and All That Glitters
- Dessert Decorating Kits: What the Elf, If Looks Could Chill, and Reindeer Games
“Our goal has always been to bring our premium products at an affordable price to the masses, and with Walmart, we now have that opportunity,” says Kiley Anderson, chief executive officer of Fancy Sprinkles. “We’ve experienced strong growth over the past few years, which confirms that consumers crave the ability to make their food and drink more stylish and eye-catching in today’s content-driven world. There is a whole world of edible artists, whether they knew it or not, who are just looking for better products to elevate their spread.”