The beloved Care Bears brand is celebrating its 40th anniversary this year, and join in on the fun, Chicago-based XO Marshmallow collaborated with CloudCo Entertainment to launch a collection of exclusive, limited-edition treats and more on November 1.
Available online and in-store at the XO Marshmallow Café, the whimsical items include:
- S'mores Kit (featuring XO Marshmallow’s Cotton Candy mallows and complete with its signature gluten-free grahams, and chocolate)
- Variety pack (4 Black Cherry, 4 Lemon, 4 Strawberry, and 4 Blueberry mallows, each representing a different Care Bear)
- Hair scrunchie
- Coffee mug
- Tote bag
At the XO Marshmallow Café, guests will also be able to order an exclusive Care Bears Frozen Hot Cocoa topped with gummy bears.
To celebrate the occasion and release, XO Marshmallow will be hosting a public event on Saturday, November 5 from 11 am to 2 pm CST. Guests can meet Cheer Bear, enjoy XO Marshmallow and be the first to try the Care Bears x XO Marshmallow collection. The first 50 attendees will receive a swag bag complete with a mini-Care Bear.
“Collaborating with Cloudco Entertainment to celebrate the Care Bears’ 40th anniversary was a resounding yes from our team. One of XO Marshmallow’s biggest pillars is nostalgia and for our target audience, that includes Care Bears,” says Lindzi Shanks and Kat Connor, XO Marshmallow co-founders. “With both brands having similar colorful, playful styles, we had a lot of fun coming up with marshmallow flavors and merchandise and are excited to share both with our fans.”
“The Care Bears had a wonderful time creating new, limited-edition products alongside the XO Marshmallow team and we can’t wait to see the response from our fans,” says Piper Grandinetti, licensing manager at Cloudco Entertainment.
First introduced in 1982 through a line of greeting cards, the Care Bears have been featured everywhere from consumer products and plush toys to animated television shows and feature films.