Lady M Confections has announced the introduction of a limited edition 2023 Moonglow Gift Set ($88) in celebration of the upcoming Mid-Autumn Festival holiday, which falls on September 29.

This exclusive gift set pays homage to the beauty of the Mid-Autumn Festival, is inspired by the welcoming nature of classic garden moon gate arches and doubles as a keepsake jewelry box. The Moonglow Gift Set features a pearlescent surface adorned with depictions of the full moon, lucky rabbits, festival lanterns and decorative foliage.

Each gift set contains a custom-designed gift bag and matching greeting card. The gift set opens to reveal miniature mooncakes in feature flavors Yuzu Milk Custard, Matcha Pandan Custard and Lychee Rose Custard, developed in collaboration with the esteemed Kee Wah Bakery and gently nestled within the jewelry box drawers.

Presale is underway on Lady M’s website and gift sets will start shipping to consumers on August 21. The Moonglow Gift Set will be available for purchase in Lady M boutiques nationwide on August 24, while supplies last.  

To continue the Mid-Autumn celebrations, Lady M is partnering with augmented reality agency ROSE to create an immersive AR filter experience for consumers along with an in-person activation directly next to Lady M’s Bryant Park boutique in New York City.