French fry season is also beef tallow season, according to Coast Packing. The company has announced the return of the Sixth Annual #BeefTallowFrenchFries “Tweet-to-Win” Contest, which kicks off on Thursday, July 13, coinciding with National Beef Tallow Day.

The nation’s second largest supplier of animal fat shortenings. Coast Packing is offering an opportunity for participants to take home actual cash and prizes while celebrating National Beef Tallow Day, which also happens to be National French Fry Day. The contest ends on July 27.

The “Tweet-to-Win” Contest’s prizes include:

  • 1st prize: de Buyer Swing Plus Mandoline + All-Clad Deep Fryer + tub of Coast Packing Beef Tallow Shortening ($440 MSRP)
  • 2nd prize: Gift certificate to favorite restaurant ($200 MSRP)
  • 3rd prize: French Fries Scented Candle & Friyay Fries Pillow ($60 MSRP)

Fry-lovers should submit a favorite restaurant that features beef tallow French fries by including the hashtag #BeefTallowFrenchFries and tag @CoastPackingCo. Photos of the French fries should be included along with the tweet. Coast will select the winning tweets based on originality and creativity, and announce the winner on August 8.

An initiative of The Healthy Fats Coalition, #NationalBeefTallowDay is a celebration of a traditional animal fat – pure beef tallow shortening – that has been enjoying a resurgence within America’s food culture, in restaurants, fast food operations and home kitchens.

“For diners and home cooks, the message of our ‘Tweet-to-Win’ contest is, ‘fry up deliciousness in 280 characters,’” says Eric R. Gustafson, Coast Packing chief executive officer. “In terms of freshness, flavor and texture, there really is no comparison to beef tallow French fries, which is why we encourage consumers to taste for themselves – truly, one bite is all it takes. We encourage everyone to tweet their love for French fries fried in beef tallow far and wide. And then go have some.”

At the conclusion of the contest, Coast will release an updated version of the Ultimate French Fry List, which made its debut on National Beef Tallow Day in 2019.