For the fifth year, Coast Packing Company launched its “Tweet-to-Win” contest on Wednesday, July 6 as a lead-in to National Beef Tallow Day on July 13. Lasting until July 17, the contest asks for the public’s most creative tweets proclaiming their desire for beef tallow French fries.
Contestants may enter for a chance to win 1st prize, “Cash Fries” ($500 MSRP); 2nd prize, a gift certificate to a restaurant that serves beef tallow fries ($200 MSRP); or 3rd prize, the Ultimate French Fries Crate Fries Crate & Tub of Coast Packing beef tallow ($100 MSRP).
Fry-lovers can submit a favorite restaurant that features beef tallow French fries by including the hashtag #BeefTallowFrenchFries and tag @CoastPackingCo. Photos of the French fries should be included along with the tweet. Coast Packing will select the winning tweets based on originality and creativity, and announce the winner by August 8.
An initiative of The Healthy Fats Coalition, National Beef Tallow Day is a celebration of a traditional animal fat – pure beef tallow shortening – that is experiencing a resurgence in restaurants, fast food operations and home kitchens.
“For diners, the message of our ‘Tweet-to-Win’ contest is, ‘capture the deliciousness in 280 characters,’” says Eric R. Gustafson, Coast Packing chief executive officer. “In terms of freshness, flavor and texture, there really is no comparison to beef tallow French fries, which is why we encourage consumers to taste for themselves – truly, one bite is all it takes. We encourage everyone to tweet their love for French fries fried in beef tallow far and wide. And then go have some.”
At the conclusion of the contest, Coast Packing will release an updated version of the Ultimate French Fry List, which made its debut on National Beef Tallow Day in 2019.