Wetzel’s Pretzels has announced a partnership with Thirst, a Utah-based beverage company, to open the duo’s first drive-thru location in popular vacation destination St. George.
Thirst, known for its variety of inventive drinks, originally sought a partnership with Wetzel’s to bring its food and beverage snacking experience to the streets with a food truck. Following its popularity, the two brands have debuted their first brick and mortar restaurant offers key offerings from both menus, delivering quick bites and sips to travelers and locals alike.
“The pairing of Thirst and Wetzel’s brands together is truly a perfect match. It’s clear both brands share the same mission – to deliver smiles with a variety of fun, fresh, handheld menu items – making for a delightful and rewarding work environment,” says Ethan Cisneros Cisneros, who co-founded Thirst with his business partner Sierra McCleve. “Wetzel’s flexible formats provide a great opportunity to design the business around market needs with flexibility and ease of operations, and we knew a drive-thru would match St. George’s high volume of vacationers. With the endless support of the Wetzel’s team, the sky is the limit!”
“Ethan’s enthusiasm for the Wetzel’s and Thirst partnership truly radiates, and it’s been incredible to see the success he’s driven from onset. He knows exactly how to engage the community, particularly through social media, and has leveraged those platforms to grow an immense following in the Valley,” says Jennifer Schuler, chief executive officer of Wetzel’s Pretzels. “Expanding to a drive-thru unites the full power of both brands, with a ground-up build that will set the stage for our partnership’s continued growth.”
St. George is a popular tourist destination known for its proximity to Zion National Park, Grand Canyon National Park and Snow Canyon State Park. The Wetzel’s and Thirst drive-thru will serve to refuel hikers, bikers and beyond with convenience and speed after a long day in the sun or snow.