Wetzel’s Pretzels is helping fans celebrate National Pretzel Day, also known as National Wetzel Day, on Tuesday, April 26 by offering a free Original Pretzel to all guests after 3 pm that day. It’s the eighth year that the brand has made this offer.
“We’re excited to celebrate National Wetzel Day by welcoming fans to enjoy a signature twisted treat on us,” says Jennifer Schuler, chief executive officer of Wetzel’s Pretzels. “This event is about so much more than a free pretzel – it’s about cultivating those delightful moments of fresh-baked joy in your day.”
As the brand prepares for its annual celebration, its corporate staff are going out into the field to support franchise partners, crew members and stores during the busy time. Committed to ‘Bringing Pretzels to the People,’ all corporate staff – from part-time workers to the CEO – will be suiting up in Wetzel’s uniforms that day to deliver hand-crafted pretzels to guests.
“Building on our reputation for having big brand strength, while maintaining a small company feel, the idea of working in the field alongside our team members was a no brainer for us,” says Schuler. “We pride ourselves in developing personal connections with all members of the Wetzel’s franchise family and want to be there to support them, because we only succeed if we succeed together.”
This year, the brand is turning National Wetzel Day into a two-day celebration. Fans who follow Wetzel’s on TikTok will receive access to exclusive content and online deals. It all starts with a hashtag challenge, where users who show how to #WetzUpYourLife can win limited time only merchandize. Then, on April 27, the pretzel purveyor will drop a promo code good for another free pretzel, with the purchase of any pretzel.