Wetzel’s Pretzels is helping fans celebrate National Pretzel Day, also known as National Wetzel Day, on Wednesday, April 26 by offering a free Original Pretzel to all guests after 3 pm that day. It’s the ninth year that the brand has made this offer.
“We’ve always been passionate about delivering a super-premium product as part of a super-premium guest experience,” says Wetzel’s Pretzels chief marketing officer Kim Freer. “That’s why we believe in celebrating National Wetzel Day by inviting our fans to enjoy a free, scratch-made pretzel just for showing up. There are no strings attached here – we simply believe in delivering handheld happiness to each guest, one salty snack at a time.”
As the brand prepares for its annual celebration, its corporate staff are going out into the field to support franchise partners, crew members and stores during the busy time. Committed to ‘Bringing Pretzels to the People,’ all corporate staff – from part-time workers to the CEO – will be suiting up in Wetzel’s uniforms that day to deliver hand-crafted pretzels to guests.
“National Wetzel Day is a great opportunity for us to connect with all members of the Wetzel’s Pretzels extended family. Not only does it allow us to engage with our fans, but it also provides the opportunity to support our franchise partners, who deliver on the brand promise of fresh-baked, high-quality snacks each and every day,” says Freer. “We’re proud of the strong, iconic brand we’ve built, and as we continue to grow, it’s important that we maintain a culture built on trust, camaraderie, and teamwork. Working alongside our franchise partners on one of the busiest days of the year is a prime example of our commitment to shared success.”
This year, the West Coast brand is extending the event beyond its bakeries. Wetzel’s will be having some fun in the sun by partnering with a professional sandcastle builder to create a 14-foot branded sand sculpture in celebration of National Wetzel Day. The pretzel party continues online with a TikTok contest where fans have a chance to win exclusive beach-inspired branded merch. Content creators simply show how they #WetzGo and tag @wetzelsofficial to be entered to win a Wetzel’s beach cruiser and other Wetzside prizes.