Wetzel’s Pretzels is expanding its presence in California with a new location in Sacramento. Guests at the downtown store can indulge in favorites such as the Wetzel’s Original Pretzel and refreshing lemonade, or satisfy their sweet tooth cravings with Cin-A-Bitz.

“I wanted to take the brand to another high-profile area, and DOCO was an obvious choice,” says Ben Elias, who owns and operates Wetzel’s in downtown Sacramento. “My personal love for soft pretzels motivated me to introduce these delectable snacks to arena visitors and downtown-goers, with the goal of propelling Wetzel's to new heights. I'm excited to witness the enthusiastic response from my local community.”

“We are confident we will reach more people throughout California by extending our brand into high-profile locations like DOCO,” says Jon Fischer, chief development officer at Wetzel’s. “Ben’s passion for the brand is a fantastic example of the dedicated, high-quality operators we’re looking for. We are eager to support him along his journey.”

Wetzel’s looks to extend beyond traditional mall settings, with locations in airports, stadiums, food trucks, convenience stores and major retailers like Walmart and Macy’s.