Wetzel’s is targeting growth plans for the Seattle area, based on the city’s 4.35% GDP, the fourth highest in the United States, as well as Washington’s ranking as the number one state for growth by US News & World Report.
“Wetzel’s Pretzels’ menu items sit at a fantastic intersection of being quick, affordable snacks that are made from scratch with limited ingredients, exactly what today’s consumers are looking for,” says Jennifer Schuler, Wetzel’s Pretzels' President. “This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility, and the corporate team’s core focus on franchisee profitability. We believe there is tremendous opportunity across the Seattle area, and look forward to partnering with operators to bring this beloved West Coast brand to life throughout the region.”
For more than 20 years, the company has been providing scratch-made pretzels, fresh lemonade, and more to customers through various nontraditional locations such as mall buildouts.