Gourmet pretzel chain Auntie Anne’s and Philadelphia-based Evil Genius Beer Company have partnered to create a special Oktoberfest-style lager that will be released just in time for the beer-centric celebration.
The new beer, dubbed Is Butter a Carb?, is a riff on the timeless Oktoberfest beer style that is brewed with imported German hops, malts and fresh-baked Auntie Anne’s soft pretzels. This is the first time Auntie Anne’s pretzels have been used as an ingredient to develop and create a unique beer available for purchase.
“The only thing better than pretzels AND beer, is pretzels IN beer,” says Trevor Hayward, co-founder of Evil Genius. “We really wanted to tie the brands together in a fun way that reminds you of biting into a warm pretzel with every sip.”
“We can’t wait for fans of Auntie Anne’s and Evil Genius to get a taste of this fun collaboration,” says Danika Brown, director of brand marketing at Auntie Anne’s. “It was important to us to not only create a beer made with our iconic pretzels, but also a beer that could be enjoyed alongside our pretzels. We knew we wanted something that would transport our fans and allow them to feel like they were celebrating Oktoberfest in Germany.”
Is Butter a Carb? will be available starting August 15 in stores throughout Evil Genius’ nine state distribution footprint including CT, DE, MA, MD, MI, NJ, OH, PA, and RI. To kick off the release, there will also be an Oktoberfest Party at the brewery in Philadelphia on Thursday, August 18. The party will feature the Auntie Anne’s crew, a stein hoisting competition, the Auntie Anne’s Food Truck and traditional German Music.