New York City’s The Doughnut Project is teaming up with chewy candy HI-CHEW during National Candy Month in June for a summer fruit-themed item.
The new Strawberry Squeeze is a one-of-a-kind doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade. The Strawberry Squeeze doughnut features a lemon curd and strawberry jam filling, merging two fruit flavors together. The exterior incorporates a HI-CHEW Strawberry Lemonade candy glaze, strawberry sugar and a lemon twist garnish.
“In honor of National Candy Month, we wanted to bring our new flavor to life in a fun way for candy fanatics. This is our second partnership with The Doughnut Project, who continue to develop delicious recipes that perfectly mimic our flavor offerings,” says Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc.
The Strawberry Squeeze doughnut will be available for a limited time (June 17-19) at The Doughnut Project’s West Village location. The first 10 customers to purchase a Strawberry Squeeze doughnut each day will receive a free HI-CHEW Fruit Combos Standup Pouch, which launched earlier this year and features individually wrapped Tropical Smoothie, Piña Colada and new Strawberry Lemonade flavors.
“We always strive to create unique and out-of-the-box doughnut flavors for our customers,” says Leslie Polizzotto, co-founder of The Doughnut Project. “We love working with brands like HI-CHEW, who are excited to experiment and reimagine their product in fun ways. Our team couldn’t get enough of the Strawberry Lemonade flavor, which feels so nostalgic and on-brand for us to bring it to life through a great doughnut.”