New York City’s The Doughnut Project is teaming up with HI-CHEW, the fruity chewy candy, to celebrate a favorite summer fruit ahead of National Watermelon Day on Monday, August 3.
The Watermelon Sugar HI-(CHEW) takes inspiration from the HI-CHEW Watermelon candy. The limited-edition doughnut, featuring a sweet taste of summer with a subtle sour twist, has a candy shell glaze infused with HI-CHEW Watermelon and a filling consisting of a watermelon lime cream.
The Doughnut Project’s creation will be available from Thursday, July 30 to Sunday, August 2 at The Doughnut Project's West Village location in New York City. The first 100 customers to purchase a Watermelon Sugar HI-(CHEW) doughnut will receive a free HI-CHEW Watermelon stick.
“We are big fans of HI-CHEW, so we were immediately excited by the opportunity to create this one-of-a-kind doughnut,” says Leslie Polizzotto, co-founder of The Doughnut Project. “Our team strives to create delicious and unexpected recipes, and the Watermelon Sugar HI-(CHEW) doughnut does just that. It’s just like biting into a HI-CHEW Watermelon chewlet, with the added fun of a doughnut.”
In recent years, The Doughnut Project has become famous for its unique collaborations. Some of the businesses that have taken part in these projects in the past include Carnegie Deli, Angry Orchard Hard Cider and Ruffino Wines. Its latest collaboration is with a company that also likes to work with interesting flavors. HI-CHEW is constantly experimenting with diverse techniques and developing new flavors to expand its growing portfolio.
“HI-CHEW Watermelon has become a fan-favorite since launching in the US last year, available in the Sweet & Sour mix as well as our individual stick format,” says Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. “In honor of National Watermelon Day, we wanted to highlight the go-to summer fruit and HI-CHEW flavor in a unique and surprising way. We’re thrilled to partner with The Doughnut Project, who created a delectable and unconventional doughnut infused with HI-CHEW Watermelon.”