White Castle, a family-owned business since 1921, formally kicked off its 100th birthday on March 10 with special events and offers to continue throughout the year. This month, the fast food chain is unveiling a few items, including a special dessert.
Starting April 18, White Castle will begin offering its new sweet addition, Birthday Cake On-A-Stick. Joining the lineup of dessert favorites, including Fudge Dipped Cheesecake On-A-Stick, Fudge Dipped Brownie On-A-Stick and Gooey Buttercake On-A-Stick, the birthday cake variation features a vanilla cake base with white frosting, topped with blue, white and orange sprinkles.
In 1927, Billy Ingram, the founder of White Castle, invented restaurant carryout by offering a bag of Sliders that could be purchased specifically to take home. Today, White Castle owns and operates more than 360 restaurants nationwide.
“White Castle has been a food industry innovator for 100 years,” says Jamie Richardson, vice president at White Castle. “But none of that would be successful without our incredible customers turning to the Castle to satisfy their Cravings this past century.”