Dessert lovers have a new option for enjoying in bed, as Allswell has partnered with Mini Melanie Dessert Shop for a crumbless cake in celebration of the home brand’s first birthday.
The customer birthday cake was crafted by Mini Melanie’s own Melanie Moss, a former Chopped champion. The limited-edition dessert is vanilla funfetti-flavored with a whipped cream filling, white chocolate ganache glaze, and gold flakes and rose gold sprinkles on top.
Mini Melanie Dessert Shop uses extra fine pastry flour and a proprietary vanilla cream recipe in order to make the inside of the cake crumbless. It’s a special treat in recognition of Allswell’s first year of business and creative engagement from the brand that provides a seamless digital experience for crafting a dream bed; from the optimal mattress to the perfect accent pillow and everything in between.
“We had a truly significant launch year – from selling out of our Luxe mattresses to embarking on a cross-country tour with our custom-built Tiny Home so that even more people could immerse themselves in the brand,” says Arlyn Davich, Allswell Brand President. “We couldn’t think of a better way to celebrate our first birthday than by encouraging everyone to stay in bed and eat cake all day.”
The Allswell birthday cake is available for delivery in New York City, but special crumbless birthday truffles using the same crumbless ingredients are available outside of New York City. The cake and truffles can be purchased at Mini Melanie’s website from Tuesday, March 12 until Friday, April 12. The cake retails for $18 while the 12-piece truffles retail for $36.
Additionally, Allswell gave free birthday truffles to customers who bought a mattress at its website on Tuesday, March 12.