The Hershey Company has developed a new capability for its retail partners that will help them stay ahead of the retail landscape during the COVID-19 pandemic and beyond.

Hershey has announced a new virtual meeting opportunity called Hershey Insights Network (HIN) that is providing solutions for its retail partners to engage shoppers and enhance their overall experience both in-store and online. These personalized solutions are now able to be presented and discussed remotely with retail partners across the country.

The HIN is an engaging virtual meeting experience that features the latest insights and solutions, broadcasted to retail partners in a unique and remote platform. Much like a television studio, the HIN serves as its own network, with a multi-camera studio and video switcher to ensure retail partners have a live experience unlike any other. The HIN provides leading insights, analysis and expertise that provide solutions to engage shoppers with live set merchandising and enhanced shopping experiences.