During the month of January, Sprinkles Cupcakes is releasing new and returning flavors to its menu. The cupcake chain is currently ringing in the New Year with its Sprinkle 2021, birthday cake topped with vanilla buttercream, colorful nonpareil sprinkles and a 2021 gold decoration.

Other flavors available this month include:

  • Naked Banana (1/4-1/10) – Banana cake brushed with melted butter and dusted with brown sugar
  • S’more (1/4-1/7) – Graham cracker-lined Belgian dark chocolate cake filled with bittersweet chocolate ganache and topped with toasted marshmallow frosting
  • German Chocolate (1/18-1/31) – Light chocolate cake topped with rich golden caramel, laced with fresh coconut and crunchy pecans

Sprinkles is also helping customers celebrate the NFL playoffs with its special boxes. The Football DYO-TO-GO Kit features four unfrosted cupcakes, two types of frosting, assorted decorations (including little footballs), assorted sprinkles and two keepsake spatulas. The Football Bake Box features brownies, cookies and cupcakes decorated with footballs.