Lady M Confections has announced it will launch a collectible limited-edition mooncake lantern (available for pre-order on August 10) in partnership with Netflix and Pearl Studio’s animated musical Over The Moon, hitting the streaming service this fall.
The luxury cake boutique’s popular mooncakes are available for a limited time each year, in celebration of China’s Mid-Autumn Festival. This year, the delicate pastries will come packaged in an exclusive, light-up lantern depicting scenes from the film, which tells the story of a bright young girl who builds a rocket ship to the moon to prove the existence of a legendary Moon Goddess.
Taking inspiration from Over The Moon, each gold and jade lantern features intricate, laser-cut imagery of characters and scenes from the film, showcased with an interactive illumination effect. The lanterns open to unveil a collection of six individually-wrapped Lady M mooncakes custom designed with Kee Wah Bakery and available in two flavors: sweet egg custard stamped with the classic Lady M logo and chocolate custard stamped with an image of the mythical moon rabbit. Each lantern includes three of each mooncake flavor.
“We’re honored to make Netflix’s major animated film event the focus of Lady M’s annual mooncake tradition this year,” says Lady M chief executive officer Ken Romaniszyn. “We love going all out to create unique, collectible packaging to present these special mooncakes for every Mid-Autumn Festival, and we couldn’t be happier for the opportunity this year to share Over The Moon’s beautiful story of Fei Fei and Chang’e.”
Lady M Over the Moon Mooncake Lanterns will be available for online pre-ordering at the company’s website on Monday, August 10 and the lanterns will debut at Lady M boutiques and the website starting Tuesday, September 8, while supplies last. Additionally, Lady M will sell the lanterns in its stores in China, Singapore, Taiwan and Hong Kong later this fall.