Lady M Confections has announced it will be donating 100 percent of proceeds from Pink Éclairs sales throughout the month of October to Memorial Sloan Kettering Cancer Center for Breast Cancer Research.

“We’re proud to support Memorial Sloan Kettering’s Breast Cancer Awareness research during the month of October,” says Lady M chief executive officer Ken Romaniszyn. “Our first Lady M boutique we opened was in the Upper East Side, where the majority of Memorial Sloan Kettering’s locations reside, which make this initiative especially important to us. This partnership will help to raise awareness and funds for Breast Cancer Awareness Month and Lady M is thrilled to be a part of this charitable initiative.”

Lady M’s Pink Éclairs ($6 each) are a classic choux pastry filled with strawberry custard cream and topped with baby pink chocolate. They will be available exclusively at Lady M boutique locations in New York (Upper East Side, Bryant Park, Rockefeller, NoMad, World Trade Center, Woodbury Commons, American Dream) and Los Angeles (West 3rd in LA, Arcadia and Irvine).

The creator of the famous Mille Crêpes also recently launched its Butter Pecan Mille Crêpes Cake, inspired by the classic Southern dessert, Pecan Pie. It features 20 alternating layers of handmade crêpes and pecan-infused pastry cream topped with roasted pecans and finished with a swirl of buttery pecan pastry cream.