During October, Sprinkles Cupcakes is teaming up with media and news company Buzzfeed and its “Good Advice Cupcake” Cuppy for a special promotion.

To support breast cancer awareness, the bakery chain has created a special pink cupcake influenced by Cuppy and with breast cancer in mind. The Strawberry Champagne flavor is a fragrant vanilla champagne cake finished with an infusion of buttercream frosting and sweet ripe strawberries slowly simmered in sparkling rosé.

The Strawberry Champagne Cupcake will be available until the end of October, and for every one of these cupcakes sold, 50 cents will be donated to the National Breast Cancer Foundation.

The National Breast Cancer Foundation was founded in 1991 to help women around the world by educating them about breast cancer and providing free mammograms to women in need.

Also new this month at Sprinkles is the Candy Series, giving customers the opportunity to enjoy their favorite Halloween candies on Sprinkles cupcakes all month:

  • October 8-14 – Reese’s
  • October 15-21 – Nerds
  • October 22-25 – Twix