For the second year, Sprinkles Cupcakes is teaming up with media and news company Buzzfeed to raise money for breast cancer awareness and research. The bakery chain is offering its “Good Advice Cupcake” Cuppy-themed cupcake during the month of October.

The special pink cupcake is influenced by the Cuppy character and has a strawberry champagne flavor. It features a fragrant vanilla champagne cake finished with an infusion of buttercream frosting and sweet ripe strawberries slowly simmered in sparkling rosé.

For every strawberry champagne cupcake sold throughout October, 50 cents (up to a $15,000 donation) will go to the National Breast Cancer Foundation (NBCF).

Sprinkles is also offering Halloween-themed cupcakes through the rest of the month. The bakery currently features a Reese’s Peanut Butter Cup cupcake, and will soon add Halloween Oreo and “slime” cupcakes to the menu.