On Tuesday, July 21, Starbucks announced plans to update its Starbucks Rewards loyalty program by giving members more payment options and ways to earn stars through the Starbucks app.
Starting in the fall, company-operated stores in the US and Canada, will allow Starbucks Rewards members to scan their app and then pay with cash, credit/debit cards or select mobile wallets and earn stars toward free items. Members will also be able to save these payment methods directly in the Starbucks app to earn stars when paying.
Starbucks Rewards member will also be able to earn stars by paying with a Starbucks Card in stores and within the app.
“Having a connection with our customers, whether in our stores or digitally, allows us to anticipate their needs and deliver the products and experiences they are looking for, says Brady Brewer, Starbucks chief marketing officer. “Our customers have shared with us that they would like more options to pay and earn Stars in the app as a Starbucks Rewards member, in addition to the Starbucks Card. We expect the expansion of payment options will appeal to an even wider customer audience and deepen engagement with our members.”