Puratos US has announced a campaign that celebrates the sourdough baking trend and calls on bread lovers to support local chapters of Ronald McDonald House Charities in their mission to support the health of children and their families.
Now through June 30, for every sourdough social media post tagged with #SourdoughDifference, Puratos will donate $1 to local chapters of Ronald MacDonald House Charities (up to $10,000). As part of Puratos’ campaign, #SourdoughDifference will feature videos and posts across Facebook, Twitter, Instagram and LinkedIn encouraging followers to post their own sourdough stories and photos, and engage with Puratos US sourdough experts.
#SourdoughDifference features unique content such as a tour of Puratos’ Sourdough Library and the Share your Sourdough Fail series to excite both home bakers and sourdough aficionados. It creates a forum for sourdough bakers to connect with one another and channel that excitement into a good cause.
“The #SourdoughDifference campaign harnesses the growing passion for sourdough to support the incredible work of Ronald McDonald House,” says Andy Brimacombe, president of Puratos US. “Let’s make a #SourdoughDifference together.”