During the coronavirus crisis, some of the most uplifting moments have been families and neighbors coming together to celebrate birthdays while social distancing. With that in mind, in April, Country Crock Plant Butter partnered with five hometown bakeries in impacted areas across the United States to help support their business and deliver custom cakes for safe and happy at-home birthday celebrations.
The company received an overwhelming response, with a total of 600 cakes delivered. By popular demand Country Crock Plant Butter is extending these #HomeboundBirthday celebrations to additional US towns to recognize these #HomeboundBirthday moments and the bakeries behind them.
We're excited to share that we are extending the #HomeboundBirthday program! @countrycrock #PlantButter wants to deliver more joy in even more neighborhoods and we need your help – nominate a bakery in your community below⬇ that you think we should partner with. We’ll be selecting three of them for our next round of #HomeboundBirthday deliveries!
Starting today, people can nominate their favorite hometown bakery on Country Crock’s Instagram post above. Country Crock is helping bakeries and families preserve family traditions during this difficult time by covering the cost of birthday cakes.