Cinnamon is one of the most beloved spices all year-round, but especially during the holiday season. To celebrate cinnamon’s contributions to food, McCormick & Company, a global leader in flavor, seasonings, and spices, has declared Friday, November 1 as National Cinnamon Day.
“Cinnamon truly is one of America's favorite holiday spices; it’s warm, sweet, and a bit spicy. It makes both sweet and savory foods delicious during the holiday season,” says Jill Pratt, VP of North America Marketing Excellence at McCormick. “As our most sold holiday spice this time of year, we wanted to give cinnamon the attention it deserves, as well as honor people with this unique name. We’re declaring this #CinnamonSeason, and rallying lovers of this flavor everywhere to celebrate the spice rack’s unsung hero.”
To kick off #CinnamonSeason, McCormick teamed up with world famous pastry chef and Cronut creator Dominique Ansel to create an all-new exclusive cinnamon treat perfect for the start of the holiday season. The idea he came up with was Cinnamon Brown Sugar Animal Crackers.
On Friday, November 1 only, Dominique Ansel Bakery in New York City will serve these limited-edition, hand-decorated cinnamon cookies in a keepsake metal box with a bottle of ground cinnamon. They will be offered on a first come, first serve basis while supplies last, starting at 8:00 a.m EST.
“There’s no better time to pick up baking than during the holidays, and I’m excited to share my recipe for homemade cinnamon-spiced animal crackers to kick off the season,” says Dominique Ansel. “Animal crackers always remind me of the holidays because I would string them together to make holiday ornaments and decorations. So we’ve created a fresh take on a nostalgic recipe for the first National Cinnamon Day.”
Additionally, McCormick has a special offer for any unique people in the world named Cinnamon. The company is extending a special invitation to anyone with this unique name to come to Dominque Ansel Bakery on National Cinnamon Day to be among the first to taste the limited-edition Cinnamon Brown Sugar Animal Crackers.