The event also coincides with the July 8 debut of Museum of Ice Cream’s ice cream flavors at Target. Among the flavors are Piñata, Sprinkle Pool, Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Bread.
Over 2,000 guests will indulge in Museum of Ice Cream's signature flavors while enjoying a live musical performance by a soon-to-be-announced top performing artist. There will also be ice cream socials at The Pint Shop in New York City and Museum of Ice Cream San Francisco that same day.
“National Ice Cream Day is a celebration of everything we love and ties to our mission of igniting the world through imagination and creativity,” says Museum of Ice Cream Founder and Creative Director Maryellis Bunn. “Ice cream sees no barriers - it is a transportive and universal symbol of community and connectivity through its shared language of positivity. As an experience-first brand, we see no better way to introduce the country to our ice cream than with a record breaking, immersive ice cream social on our favorite holiday.”