Watson announces the commercialization of VitaBOOST10, a vitamin and mineral premix specifically formulated to complement gluten-free products.

For those who suffer from a digestive disorder, it can be especially important to eat a balanced diet, choosing foods that are a good source of vitamins and minerals. VitaBOOST10 is a vitamin-mineral premix that contains ten essential vitamins and minerals that dieticians recommend those with celiac disease and other digestive disorders make a part of their regular diet.

Celiac disease is an autoimmune disorder that damages the villi in the small intestine, making it hard for those with the disease to absorb nutrients in food. For this reason, those with celiac disease are more susceptible to developing vitamin and mineral deficiencies. To compound this problem, many gluten-free products are not enriched and have lower amounts of the vitamins found in wheat-based products. VitaBOOST10 contains ten nutrients that dieticians recommend those with celiac disease make part of their regular diet to counteract the risk of developing deficiencies.

Moira Watson, VP of Marketing and Communications at Watson said, “While there have been major improvements in the overall quality of gluten-free products over the last few years, especially in terms of taste and texture, there has been relatively little innovation in terms of nutrition.  As the market continues to mature, we believe that we will see an increased interest in nutritional claims. Already, many of the major gluten-free brands have introduced whole grain offerings. We believe that this focus on nutrition will continue to evolve to include not only whole grain, but high fiber, high protein as well as basic fortification claims.”  

Perfect for all gluten-free applications, VitaBOOST10 is formulated to provide 15% of the daily value of these vitamins and minerals per serving. All of Watson’s nutritional premixes are formulated with assay-verified ingredients and undergo physical and chemical tests by validated analytical procedures prior to being released for shipment so you can be sure that your products meet label claim. All of Watson’s gluten-free products, including this premix, are certified gluten-free by the Gluten Intolerance Group.