With approximately one in three Americans trying to cut back or avoid gluten in their diets*, the analysts at GrubHub, a leading online and mobile food ordering service, tracked the trend at US takeout restaurants. An analysis of 2013 GrubHub orders reveals that menu items identified as gluten-free have grown in popularity with diners by nearly 60 percent since April 2012.
To better gauge the demand for gluten-free takeout, analysts examined orders from GrubHub's network of more than 20,000 restaurants in 500+ cities. Findings suggest that diners in the Pacific Northwest lead the demand for gluten-free goodies, with Seattle, Portland and Eugene, Ore., topping the list of cities with the highest percentage of gluten-free orders.
Where Are Diners Going Gluten-Free?
San Jose, Calif.
In addition to identifying the US cities with the highest gluten-free demand, GrubHub analysts determined the most popular gluten-free dishes. More than 4% of GrubHub restaurants now offer gluten-free options, and order data reveals specialty pizzas, salads, burgers, wraps and sandwiches to be the most-ordered gluten-free items.
"Local restaurants are continuing to meet the evolving needs of diners, and takeout is no exception," says Mike Evans, GrubHub co-founder and COO. "Whether our diners are searching for food that meets a dietary restriction, or are craving something very specific, GrubHub offers cuisine filters and smart searches that make it easy to find exactly what they want."
For more information about GrubHub, or to find takeout restaurants available in your area, please visit GrubHub.com.