Crumbs Bake Shop, Inc. (NASDAQ: CRMB) the nation's largest cupcake specialty retail store is partnering with Pelican Bay Ltd., a gourmet bake mix and gift purveyor, to create a line of Crumbs Bake Shop premium cupcake mixes, hot chocolate kits, cupcake-in-a-mug kits and the first ever colossal cupcake kit. Introduced at the Winter Fancy Food Show in San Francisco, CA, the line will be sold at mass merchants, mid-tier merchants, club stores, craft stores and specialty stores across the country.

Produced and distributed by Pelican Bay Ltd., a family-owned specialty foods manufacturer, the cupcake mixes and cupcake-in-a-mug kits will transport the flavors of Crumbs' iconic cupcakes into the kitchens of home bakers everywhere. The easy to bake mixes come in six flavors – Happy Birthday, Blackout, Peanut Butter Cup, Red Velvet, Cookies n' Cream and Cookie Dough. The cupcake-in-a-mug kits, which come with a reusable Crumbs Bake Shop mug, come in four flavors – Happy Birthday, Red Velvet, Peanut Butter Cup and Blackout. With nothing more than an egg, butter and a microwave, these kits make moist and delicious single serve cakes in less than five minutes. The colossal cupcake kit, packaged with a silicone spatula, makes an impressively large cupcake that's big enough to serve 6-8 people.

"We're so excited to bring some of our favorite recipes to our customers' kitchens," said Lisa Hess-Marks, Chief Cupcake Officer at Crumbs Bake Shop, Inc. "We worked hand in hand with our partners at Pelican Bay Ltd. to ensure that the cupcakes match the Crumbs Bake Shop experience as closely as possible."

Edward Slezak, interim Chief Executive Officer and General Counsel of Crumbs Bake Shop, Inc. added, "The creation of these innovative cupcake mixes and gift items through our partnership with Pelican Bay is a natural step in the continued expansion and extension of the Crumbs brand.  These types of partnerships provide Crumbs with the opportunity to offer some of the best aspects of our brand to new customers in markets we do not yet reach."

Char Pfaelzer, President of Pelican Bay Ltd. explained, ''We are delighted to partner with Crumbs Bake Shop to provide the Crumbs experience for home bakers.  Now everyone can enjoy the delicious Crumbs cupcake flavors wherever they are, day or night.''

All of the mixes are made from high quality ingredients, with all natural ingredients used wherever possible. The items in the line will retail from  $9.99 for the cupcake- in-a-mug, to $14.99 for the colossal cupcake kits.  In addition to brick and mortar retail outlets, the line will also be sold through the Crumbs Bake Shop website,

The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 69 locations in 12 states and the District of Columbia.

Pelican Bay Ltd. has been in business for 30 years and was started around the family kitchen table, and now operates out of 60,000+ square feet warehouses in Florida.