WildBrain’s Strawberry Shortcake is launching its 45th anniversary and kicking off a year-long celebration. In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, treats, social content and artwork will be unveiled throughout the year, highlighting the various iterations of Strawberry Shortcake.

“Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world. We’re excited to tap into those feelings of nostalgia with classic Strawberry Shortcake and also surprise fans with fun ways they can celebrate the World of Strawberry Shortcake with us,” says Melissa Goodrich, director, franchise strategy at WildBrain.

Throughout the anniversary festivities, female bakers, artists and entrepreneurs will showcase their talents and illustrate how Strawberry Shortcake serves as a source of inspiration. Fans can share how Strawberry Shortcake inspires them by entering The Strawberry Shortcake 45th Anniversary Design Challenge, in collaboration with Threadless, launching on February 19.

In honor of Strawberry Shortcake’s 45th anniversary, experts will share baking, decorating and recipe ideas throughout the year. In February, four female bakers, who are inspired by their love of Strawberry Shortcake, will give their take on all things sweet and delicious, and they are offering an array of sweet treats including:

Cake artist extraordinaire and founder of the iconic bakery Flour Shop, Amirah Kassem, will share her very own Strawberry Shortcake-inspired cookie decorating kit, which will be unveiled this week on Instagram and TikTok @strawberryshortcake. Forty-five fans will be receiving this special cookie decorating kit, which will be used to create confections that will be shared across their social channels.

Strawberry Shortcake will also be taking over Flour Shop’s New York City flagship store February 14–27 with a “World of Strawberry Shortcake” theme. A free special Strawberry Shortcake sweet treat will be gifted to the first 50 people who visit the bakery each day of the two-week takeover.

Additionally, as part of Strawberry Shortcake’s celebration of female entrepreneurs and bakers, Toronto-based baker Namaya Navaratnarajah, founder of CakesByNams, designed a berry special selection of Strawberry Shortcake-themed cakes, including an extra-special burn cake that was set ablaze earlier this month to debut the Strawberry Shortcake 45th anniversary logo across all of Strawberry Shortcake’s social channels.

Jennifer Mihalovits of Dough & Arrow is offering even more sweet treats with Strawberry Shortcake-inspired cookies this month, and America Ramirez’s PeachyCakes will celebrate all eras of Strawberry Shortcake and her friends with themed cakes and special deliveries to fans.