This year’s Super Bowl, taking place Sunday, February 11 in Las Vegas, Nevada between the Kansas City Chiefs and the San Francisco 49ers, will be watched by an estimated 113 million people. A cherished tradition for Super Bowl parties is snacking, and with that many people participating, several snack trends will take hold for the NFL’s Big Game.
Frito-Lay’s Super Bowl Snack Index has returned with the most important Super Bowl party and food insights. Some key snacking trends include:
- Seventy percent of experienced hosts will gear up for the game by planning a menu for their guests. More than half (51 percent) kicked off their Game Day preparations at least a week in advance.
- 3 in 5 guests admit the promise of top-notch food is the deciding factor in what Super Bowl party they attend. This is particularly true among the under-40 crowd (77 percent) and parents (74 percent).
- Potlucks prevail as the preferred party format at 67 percent, highlighting the popularity of collaborative celebrations over host-provided fare.
- Salsa (27 percent), French onion (21 percent) and queso (20 percent) are the top three dips. While salsa steals the spotlight among Gen Z, Millennials and Gen X dippers, Baby Boomers prefer French onion.
- Eighty percent of Americans consider combining multiple snacks and food “to create the perfect bite” as an “art form.”
- There has been a 35 percent increase in consumers integrating their favorite snack products into meals.
“The Super Bowl is a cultural phenomenon that we look forward to being an integral part of each year,” says Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. “Whether Americans choose to enjoy it with a quiet evening or at a large social gathering, it’s clear that culinary creations will rule the day. At Frito-Lay, we are dedicated to understanding our consumers’ evolving food preferences and behaviors to ensure they have the options they want and every meal occasion is joyful.”