Super Bowl LVII is just ten days away, and consumers are looking forward to not only rooting for their teams, but also enjoying their favorite snacks alongside family and friends. With that in mind, Frito-Lay has released its latest Snack Index providing insights to help party hosts set up their get-togethers and snack spreads.

Some of the key findings from the report:

  • Nearly half of guests (49%) note running out of snacks as worse than their team losing the Super Bowl, with 3 in 5 guests (62%) preferring to make the dash for snack refills during commercials rather than miss any game time.
  • Nearly a quarter of people say the party should start at lunch or earlier, with millennials (36%) and Gen Z (26%) most eager for an early kickoff.
  • Compared to previous years, 3 in 4 (71%) say they’re more excited to try new flavors or variations of their favorite snacks in 2023.
  • Millennials (61%) are the most eager to try new snack flavors, followed by Gen Z (57%) and Gen X (52%). On the other hand, baby boomers prefer to stick with tried-and-true classic flavors at 38%.
  • Half (50%) of Americans like to try new flavors rather than just keeping to their classics.
  • Nearly 3 in 5 (59%) Gen Z preferring snacks that leave remnants on their fingers, compared to just 40% overall.
  • An overwhelming 95% of Americans say at least some of their Super Bowl dishes will feature snacks served with the dish or as part of the recipe.
  • 59% of Americans have bonded over snack preferences with people they have struggled to make conversation with, including a partner's friends or family (27%), co-workers (24%) and even strangers in the checkout line (18%).
  • Gen Z (79%) and millennials (72%) are the most likely people to have connected with another person over snacks, followed by Gen X (61%) and baby boomers (42%).
  • Only 3 in 10 Americans have gotten into an argument over snack flavors.

Frito-Lay looks to help Americans prepare for the big game with special recipes using its products.