Einstein Bros. Bagels is giving guests a budget boost with its new Unlimited Free Coffee program for Shmear Society Rewards members. Over a $3 value per visit, members can enjoy a free coffee of any size, hot or iced, every day with purchase in the app or online.

“Coffee is a big part of a delicious breakfast,” says Chef Chad Thompson, head of culinary innovation at Einstein Bros. Bagels. “At Einstein Bros., our job is to deliver the best breakfast out there and there’s nothing better than knowing you saved money while sipping a delicious cup of joe and enjoying your fresh-baked breakfast sandwich.”

When new members sign up for Einstein Bros. Shmear Society Rewards, they receive Unlimited Free Coffee for the rest of that month. To keep the deal going, any purchase unlocks the Unlimited Free Coffee reward for the following calendar month.

Also serving a variety of bagels, breakfast sandwiches, lunch sandwiches, sweets and catering, Einstein Bros. Bagels currently has 674 locations throughout the United States.