Rich Products and Funfetti have announced a new partnership to introduce the first and only Funfetti in-store bakery (ISB) products in 2024. The duo is launching several new sweet treats, including Rich’s Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice and Funfetti Bettercreme icing.

“This partnership combines the iconic Funfetti brand with Rich’s strong ISB category leadership,” says Alvino Battistoni, vice president, ISB&D Direct Chains, Rich Products. “Both Rich’s and the Funfetti brand have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit. We’re excited to expand our portfolio, providing ISB operators with a fun lineup of offerings that we know consumers will love.”

The new product lineup includes:

  • Rich’s Funfetti Celebration Cake – A quarter-sheet white cake loaded with colorful candy bits and topped with Buttercreme icing and sprinkles. It has a shelf life of 365 days frozen and five days refrigerated  
  • Rich’s Funfetti Cheesecakes – Packed with birthday cake flavor and featuring colorful candy bits on top of a rich graham cracker crust, drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices and a whole six-inch, 24-ounce cake. The cheesecakes have a shelf life of 365 days frozen, and five days refrigerated
  • Rich’s Funfetti Bettercreme – A new take on Rich’s iconic Bettercreme whipped icing, it features a vanilla-flavor, Funfetti sprinkles and smooth, light, creamy taste. Packaged in a nine-pound pail, Funfetti Bettercreme has a shelf life of 540 days frozen and seven days refrigerated

“Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years,” says Dan Anglemyer, chief operating officer of Hometown Food Company, which holds the exclusive US rights to the iconic Pillsbury brand’s shelf-stable baking products, including Funfetti. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”