The Cheesecake Factory is giving treats – not tricks – to Cheesecake Rewards members in its annual Trick or Treat promotion. Now through Thursday, November 2, Cheesecake Rewards members can receive their choice of one complimentary slice of The Cheesecake Factory’s REESE’S Peanut Butter Chocolate Cake Cheesecake or HERSHEY’S Chocolate Bar Cheesecake with their dine-in, take-out or delivery order of $40 or more.

“We are very pleased to treat our Cheesecake Rewards members to this special offer,” says David Overton, founder and chief executive officer of The Cheesecake Factory Incorporated. “Our Reese’s Peanut Butter Chocolate Cake Cheesecake and our Hershey’s Chocolate Bar Cheesecake are two of our guests’ favorite flavors, and they’re the perfect treat to enjoy this time of year.”

Cheesecake Rewards is The Cheesecake Factory’s new rewards program that is now available nationwide. The program is free to join and provides members with access to online reservations and surprise and delight rewards throughout the year. Guests who sign up for Cheesecake Rewards by November 2 will have this special offer added to their account the same day.