New York City’s Angelina Bakery has opened a new franchise location in Brooklyn, as part of its plan to expand the brand throughout the city’s five boroughs.
Since the first location opened in Hell’s Kitchen in mid-2018, the bakery has become known for its famous Brissant (brioche x croissant hybrid) and bomboloni made with lighter ingredients, in addition to designer cakes, a dessert vending machine and its signature Cheese Focaccia.
To celebrate its latest opening, Angelina Bakery will be releasing Brooklyn-inspired treats that pay homage to the neighborhood’s culture and thriving, diverse community. The store will also offer alcohol as part of its beverage program, similar to its Times Square location’s offerings.
Angelina joined forces with Ryan Smith, a seasoned Brooklyn artist known for his mural and graffiti work, to create two murals representing the brand. The vibrant rooftop backdrop of the first mural offers an opportunity for visitors to capture moments with loved ones as part of the bakery’s interactive social media campaign. Smith will also be illustrating another mural on the right side of the building that incorporates Angelina’s signature logo.
The bakery looks to engage with local organizations as part of its commitment to the Brooklyn community. A collaboration is in the works with Brooklyn Hospital Foundation, as well as sponsorships with universities like NYU and LIU, with a focus on supporting student organizations and programs.
“I am thrilled to open the doors of our new Brooklyn location and begin the expansion of the Angelina Bakery brand across all five boroughs of New York City,” says owner Tony Park. “We plan to extend our business nationwide through five franchising opportunities in 2024.”