Domino Sugar has announced the expansion of Domino Golden Sugar, a less processed option than white granulated sugar, throughout the Midwest. After a positive consumer response to its 2019 launch in the Northeast, the brand looks to bring the product to even more households.

“The growth Domino Golden Sugar has experienced is no surprise thanks to the fact that it’s less processed and measures, bakes and dissolves like white granulated sugar while offering a distinct hint of molasses flavor that adds even more depth to every baker’s creation,” says Suzzette Arroyo, director of brand management.

Domino Golden Sugar is non-GMO Project verified; Vegan and Kosher certified; and gluten-free. It’s now available across the Midwest in retailers including Walmart, Kroger, Albertsons, Roundy’s and online through Amazon.