Entenmann’s is expanding its product portfolio with its newest licensed Refrigerated Ready-To-Bake Cookie Dough, available now at more than 2,000 Albertsons-owned stores nationwide. The deal was brokered by Brand Central, Bimbo Bakeries USA’s exclusive licensing agency.
“With the support of our licensing partners, we're excited to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” says Alicia Rosas, vice president of innovation at Bimbo Bakeries USA. “Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods, and we can't wait for our fans to savor these one-of-a-kind treats!"
The flavor varieties include:
- Glazed Donut Cookie
- Chocolate Chip Cookie
- Chocolate Brownie Cookie
- Cinnamon Toffee Cookie
“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough category and allow consumers the opportunity to bake delicious Entenmann’s® treats in their own home,” says Jodi Bogdanoff, senior vice president of licensing at Brand Central.