Insomnia Cookies has officially opened its first store in Laramie, Wyoming. The new bakery, located just south of the University of Wyoming’s campus, marks the brand’s first store in the state, and the 246th store nationwide.  

In celebration of the new location, Insomnia Cookies held an all-day in-store grand opening event, kicked-off with a Ribbon Cutting Ceremony hosted by the Laramie Chamber Business Alliance, and late-night celebration baked full of freebies, treats and more.

The grand opening took place Friday, July 28, from noon to 1 am. Any visitor during that time period received one free classic cookie (no purchase required). Customers were also able to celebrate throughout the day and late into the night with sweet giveaways, a prize wheel, a milk pong table, and more.

Additionally, 15 percent of sales at the new Laramie location on that day were donated to Feeding Laramie Valley.