On Saturday, August 28, Insomnia Cookies will debut its New Brunswick, New Jersey location, its first in the city and third in the state. Near the Rutgers University campus, the bakery will welcome students and the News Brunswick community with special deals, including:
- Loyalty member deals
- The first 25 guests in line get a free 12-pack of classic cookies and mystery Insomnia gift
- 1 free classic cookie in-store
- Free delivery with code NEWBRUNSWICK (valid 8/28 only)
- Games, prizes and more
The new bakery will be located on Easton Avenue, just two blocks from Rutgers University College Avenue Campus. It’s surrounded by local eateries, hotels and visitor attractions.
Visitors can also be the summer heat with Insomnia Cookies’ fan-favorite Monster’wich. The ice cream sandwich takes the brand’s popular Cookie’wich to the next level by mixing a crushed cookie and up to two toppings in ice cream, then sandwiching it in between two warm cookies.