Celebrate the sweet tradition of local bakeries. The Retail Bakers of America (RBA) invites you to celebrate the delicious success of your independent bakery with a sweet holiday you can bring to life through live events, fresh treats, and the signature tastes.

By joining the RBA in a retail level one, two, or three membership category, your bakery will receive a free marketing kit for National Bakery Day, which takes place this year on Friday, Sept. 22.

The kit will be sent to your bakery and will include National Bakery Day marketing materials for you to use as well as a how-to guide.

Marlene O’Connell, membership director of the RBA, lists a wide variety of promotional activities that your bakery can execute to bring this special event to life:

  • Give-aways of logoed t-shirts, hats, and clips, etc.
  • Raffles for gift certificates to the bakery, unique items or grand prizes that include special bakery merchandise and special private tours.
  • Price rollbacks on select products. One RBA member bakery rolled back the price of one of the first products they ever made, “our baguette, which cost 60 cents when we started this journey in 1979!” (Breadworks, Pittsburgh, Pennsylvania)
  • Freebies, free products – cookies, cake slices, etc.
  • App downloads – download bakery app by National Bakery Day and receive a special gift the day after NBD.
  • Discreetly mark a few random packages of signature product, and the lucky guests who purchase and find them will receive a special prize. One bakery included a $100 gift card.
  • Buy-one, get-one (BOGO) specials.
  • Bakery tours.
  • Cupcake decorating stations.
  • Published event calendar of day’s events on website/social media/ in bakery.
  • Collaborate with other small businesses. RBA member Wilson’s Bakery in Warner Robbins, Georgia, partners with a local coffee shop to be on site serving their coffee.
  • Bakery photo album. Also from Wilson’s, “if you have a photo past or present from the Wilson's Bakery (Nygaard's Pastry) era that you would like to share with us, we'd love for you to be a part of our photo album! (past wedding cakes or special occasions, past employees, older nostalgic pictures). Submit them to us at Wilsonsbakery@aol.com. with a brief summary.” Submissions were entered into a drawing.
  • Countdown to National Bakery Day on your website/social media.
  • Shout out to bakery team members on social media to let customers see who’s baking the goods.
  • Have local celebrities visit the bakery. (Contact local news shows).
  • Involve the local chamber of commerce/ask local officials to declare 9/22/23 National Bakery Day in your area.
  • Decorate bakery with NBD marketing materials.
  • Conduct demonstrations and tastings.  
  • Offer limited/special products.
  • Coordinate with a local charity to give back to the community.
  • Host a tasting of new flavors.
  • Blog post about what bakery life is like.
  • Conduct a mini cannoli eating contest (or other product) for who can eat the most in 5 minutes.
  • Hold a cake walk, with entrance fees supporting a local charity.

Dress for the occasion

Keep your staff in style with National Bakery Day T-Shirts. The RBA is pleased to offer a collection of t-shirts featuring exclusive designs celebrating National Bakery Day! The National Bakery Day store is now open. All items are print on demand. To learn more, contact Info@RetailBakersofAmerica.org.

Please allow 14 business days from order to receipt of items. The National Bakery Day store will close for orders on August 20, 2023.