Caribou Coffee has announced that beginning May 4, Caribou Perks members can continue to customize their favorite beverages with non-dairy milk for no additional charge, simply by ordering ahead via the Caribou Coffee app.
Currently, nearly 20 percent of all Caribou guests’ beverage orders are customized with oatmilk or almondmilk, and Caribou Perks members, specifically app users, continue to lead that increasing demand. Earlier this year, Caribou began offering all guests the opportunity to enjoy complimentary non-dairy milk options in locations nationwide, a limited time offer announced through May 3.
Now planned as a Caribou Perks exclusive, loyalty members will continue receiving non-dairy customization at no additional charge, when placing their order through the Caribou Coffee app.
“Caribou is committed to the pursuit of delivering delicious drinks as well as meaningful value to our team, guests and environment,” says Erin Newkirk, chief brand and marketing officer at Caribou Coffee. “Dairy-free and plant-based offerings are increasingly important to our guests and to our planet, which is why we are thrilled to announce that Caribou Perks loyalty program members can now customize their beverages with non-dairy milk at no additional charge when they order in the Caribou app.”