Jimmy John’s is celebrating Valentine’s Day with the release of a new dessert, the Red Velvet Cookie, available now for a limited time.

In honor of the release, the brand has partnered with multi-platinum rapper, TikTok superstar and notorious fan of older women, Yung Gravy, to redefine the term “MILF” to mean “Moms I’d Like to FEED.”

“I’ve been counting down the days until the release of the Red Velvet Cookie,” says Yung Gravy.

In a new reality show-style video to promote the cookie, Yung Gravy is tasked with awarding a Red Velvet Cookie to his favorite MILF.

“We have the opportunity to increase our menu offerings through innovative menu items that we know will delight our guests,” says Darin Dugan, chief marketing officer at Jimmy John’s. “Partnering with a true brand fan, like Yung Gravy, to bring this delicious Red Velvet Cookie to the masses in time for Valentine’s Day, just felt like the right thing to do. So, forget the box of chocolates – those looking for something sweet need look no further than their favorite sandwich shop, Jimmy John’s.