World Nutella Day takes place on Friday, February 5, and the Original Hazelnut Spread is inviting fans in the US to share their love of the brand for the chance to win an exclusive virtual cooking experience with actress and singer Hilary Duff.
Nutella fans can enter to win this virtual experience with Hilary Duff by taking a photo, or writing a message in 50 words or less, that shows their love for the hazelnut spread and posting it to their personal Instagram page, personal Twitter page and/or directly on the Nutella USA Facebook page, with the hashtag #WorldNutellaDaySweeps in the post or post caption.
Five lucky winners will receive, as part of the grand prize, a $1,000 gift card to spend at Williams Sonoma and a Nutella kit in advance to prepare them for the cooking experience with Hilary Duff. Additionally, Nutella will award custom name jars to five hundred fans who enter the sweepstakes by showing their love for the brand on World Nutella Day.
“As a mom, I spend a lot of time on the go, but making meals at family time is important to me. Nutella is that special ingredient that always sparks joy around the breakfast table,” says Duff. “The best are those Saturday mornings when we take the Nutella out to put on our pancakes for breakfast and we decide to, then, make our favorite Nutella cookies in the afternoon, since the jar is already out. I can’t wait to share our cookie recipe from those special moments– and hopefully, the fans will love it just as much as my family and I do.”
“This World Nutella Day, we’re thrilled to partner with Hilary as we celebrate people's love for the Nutella brand,” says Todd Midura, vice president, marketing, Nutella North America at Ferrero. “Not only does Hilary represent a lot of our fans as a busy mom, but she also recognizes that Nutella is a key ingredient when it comes to gathering around the breakfast table or making special memories in the kitchen. We’re looking forward to bringing consumers together and celebrating them with the chance to join Hilary and create a delicious Nutella treat in the process.”