Gourmet pretzel chain Wetzel’s Pretzels is putting its twist on two traditional Latin treats, launching the Frozen Horchata and Choco Churro Bitz for a limited time.
“Known for a history of new product development, we like to build upon our core offerings, providing elevated iterations that reflect the flavors of our diverse fanbase and keep them excited about what we’ll be twisting up next,” says Wetzel’s Pretzels chief marketing officer Kim Freer. “We were overwhelmed by our guests’ wildly enthusiastic response to the Choco Churro product when it was featured at our flagship Downtown Disneyland location last year. Due to its immense popularity and an outpouring of fan requests to make it available at their local Wetzel’s bakery, we knew we had to take the menu innovation systemwide, complementing it with a fitting beverage partner.”
The new Frozen Horchata takes the sweet rice milk’s classic flavor and sprinkles in some innovation, topped off with cinnamon. The beverage pairs with the new Choco Churro Bitz, which takes the brand’s Cin-A-Bitz and drizzling the fan favorite with a rich dulce de leche and Ghirardelli chocolate sauce.
“When looking to bring this idea to life, we knew we had to find a like-minded organization that shares our passion for quality,” says Freer. “We’re proud to partner with Ghirardelli in the creation of these satisfying snacks as they too are a strong, West Coast-based brand with an international reputation for providing premium products. Wetzel’s fans have high expectations, and our goal is to exceed them with every bite.”