Modern media company Tastemade and Kellogg’s Corn Flakes recently announced the winner of their inaugural Holiday Cookie Sleigh Competition. The competition was a part of their latest campaign designed to empower the baker in us all called Tastemade x Kellogg's Corn Flakes - Baking a Difference, a fun multi-platform content campaign that inspired creative holiday baking while supporting a local community
Five bakeries from across the country competed to create the best holiday cookie using Kellogg’s Corn Flakes in the Corn Flakes Holiday Cookie Sleigh competition. Among the participating bakeries were Fat and Flour (Los Angeles, CA), The Sweet Boutique (Houston, TX), Big Fat Cookie (Chicago, Il), Crust Vegan Bakery (Philadelphia, PA) and Sugar Shane’s (Atlanta, GA).
Celebrity talent judge Ross Mathews revealed Fat and Flour as the winning bakery for its caramel corn chewy cookie. As the winning bakery, Kellogg’s will donate $10,000 on its behalf to the Downtown Women’s Center Los Angeles, the only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women.
“We are so excited to partner with Kellogg’s on this fun competition highlighting Corn Flakes as a holiday baking staple,” says Al Hawes, head of partner experience and operations at Tastemade. “From our partner bakeries across the country, to celebrity judge Ross Mathews, to our agency partner in Starcom, we’re thrilled to be working with such talented collaborators to bring this campaign to life on a local and national level. This program is a continuation of Tastemade’s mission of turning viewers into doers and we know our audience is always hungry for inspiration this Holiday season and beyond.”
“For generations, Kellogg’s Corn Flakes has been a favorite pantry staple ingredient for both savory and sweet recipes. We are excited to partner with Tastemade to share the joy that Kellogg’s Corn Flakes can bring to holiday baking traditions,” says Laura Newman, senior director of brand marketing at Kellogg Company.