Kellogg’s wants bakers to use its breakfast cereals to transform holiday treats into something special. To spread the word, the company is partnering with culinary expert Padma Lakshmi to host a cereal-themed holiday dessert baking competition.
The competition, taking place Wednesday, December 12, will task bakers with featuring one or more Kellogg's cereals as a key ingredient in their dish. The Kellogg's NYC Café will be the host of the competition, and it will be transformed into a modern “bake shop” to inspire the bakers and their creations.
“As we've seen at the Kellogg's NYC Café and on social media, people love to play with cereal and explore fun, new ways to create with it,” says Aleta Chase, Kellogg's Marketing Director. “What better way to celebrate than by using cereal in your holiday baking!”
Padma Lakshmi will host Kellogg's Holiday Baking Challenge at Kellogg's NYC Café and judge desserts made by four finalists. The winning baker will receive a unique trophy and his or her recipe will be featured at Kellogg's NYC Café and on KelloggsNYC.com to inspire others in their baking.
“I'm excited to see what yummy treats folks come up with for the holidays with these great, iconic Kellogg's cereals,” says Lakshmi. “In my own recipes, I've often used Rice Krispies and Corn Flakes in both savory and sweet dishes. They're perfect for fun in the kitchen with the whole family.”