Milk Bar, the award-winning baking brand from Christina Tosi, has announced the latest addition to its line of grocery store products: Batter Bites. The innovative bite-size frozen snack is now available at Whole Foods, through Milk Bar’s website and in Milk Bar’s New York City and Los Angeles flagship stores.
“There has always been something irresistible about taking a swipe at the batter bowl after a good day of baking. It’s an innate feeling that follows you from childhood into adulthood, and it’s something we as bakers at Milk Bar never get tired of. Batter Bites serves those feelings up unapologetically,” says Christina Tosi. “Whether you’re popping a few between Zoom calls or enjoying them alongside a bowl of popcorn during movie night, these magical bites were created as we asked ourselves ‘why not?!’ when it comes to dessert – and the result is sure to be your next favorite snack.”
Batter Bites will launch at all Whole Foods frozen sections nationwide this September ($5.99 per pouch) in the following flavors:
- Gooey Butter Cake – Vanilla cake batter with buttery caramel pieces, inspired by the batter of a St. Louis Gooey Butter Cake and Tosi’s Gretas (gooey butter sugar cookie square)
- Marshmallow Brownie – Lush brownie batter with marshmallow fudge pieces
- Peanut Butter Pretzel – Peanut butter cookie dough with crunchy pretzel pieces
Milk Bar first entered into the grocery category in 2020 and, in just two years, is available in over 10,000 grocery stores with offerings including soft-baked cookies, signature cake truffle-inspired Truffle Crumb Cakes and pints of ice cream. Batter Bites marks the brand’s fourth product line and first foray into frozen novelties.