In October 2019, it was reported that Milk Bar had secured funding to take on the next chapter of its business. Founder Christina Tosi had received Series B funding from venture fund Sonoma Brands to continue building its empire and stocking its products on grocery shelves nationwide.
That next step starts in late April, as Milk Bar will soon have its cookies stocked at Whole Foods stores by the end of the month. Additionally, Milk Bar’s products will be available through Amazon later this spring.
“Milk Bar’s mission to inspire celebration every day has already captured the hearts of millions,” says llie Hausladen, global category merchant for Whole Foods. “It was a no-brainer for us to partner with them to bring these products to our customers.”
In addition to purchasing these cookies online through Milk Bar, customers will soon be able to get two-packs of fan-favorite cookies — Compost (a fan-favorite mix of potato chips, pretzels, chocolate and butterscotch chips and coffee grounds), Confetti and Cornflake Chocolate Chip Marshmallow — directly in stores.
“Grocery stores have always been my North Star—it’s why I started baking the way I do,” Tosi tells Bloomberg. “The American cookie aisle is relatively stagnant, and that’s what we’re coming out for.”
Other Milk Bar products, such as cake truffles, could make their way to grocery stores by the end of the year.