On January 15, Thomas’ Bagels is toasting to National Bagel Day by warming up underserved communities across the country. The brand is partnering for a third consecutive year with Operation Warm – a national nonprofit whose mission is to provide warmth, confidence, and hope through basic need programs that connect underserved children to community resources they need to thrive – to grant a $100,000 donation resulting in 4,000 brand-new winter coats for students at five elementary schools within Boston, Dallas, Los Angeles, Portland and Seattle.
Throughout January, each elementary school will receive nearly 800 brand-new coats to help students stay warm this winter. Since joining forces with Operation Warm in 2020, Thomas’ has donated to 20 elementary schools across the country with employees volunteering at 15 on-site events. The donations have resulted in more than 18,000 new winter coats for children in need.
“For the Thomas’ brand, one of the best parts of kicking-off the New Year is always another opportunity to celebrate National Bagel Day with our trusted partner, Operation Warm, to provide warmth to those who need it most,” says Eduardo Zarate, senior director of marketing for Thomas’. “As we approach the tremendous milestone of 20,000 children impacted through our partnership, we’re grateful to have found a partner whose mission so closely aligns with our own to help families ‘Wake Up to What’s Possible’ and spread warmth however we can.”
Thomas’ is also releasing two limited-edition designs in honor of National Bagel Day. Beginning January 13, fans can go to Thomas’ Instagram account to enter for a chance to win bagel merchandise.